Case Study

NSW Fire Brigade Wyong

Background:

 

Throughout the year Fire Brigades across NSW compete in the State Firefighter Championships. These events showcase their skills, teamwork, and expertise of what our modern firefighters do everyday. Be it attacking a fire, or responding to a major emergency.

 

This year the Wyong Branch is running such an event where they relying on the support of local sponsors, and having suppliers that could provide all the event products and services.

 

Situation:

 

The NSW FB Wyong team needed an ‘easy-to-order’ form that would make the process of ordering different shirt sizes, styles, and other promotional items a simple process. They also needed team shirts designed in their branch colours with a unique wrap around layout that incorporated the sponsorship logos – all within a deadline that included full production.

 

Challenge:

 

Meeting the deadline, providing an affordable cost effective shirt, including mens, ladies and childrens sizes and other promotional items all onto one order form while making it simple and easy to order. We also needed to encourage purchases and eliminate questions that may arise from the ordering process. The second challenge was providing a shirt that would meet the expectation of design and the nod of approval from sponsors.

 

Solution:

 

We wanted the ordering process to be simple and easy and this was achieved.

We produced and supplied the shirts that made the team look unique in its design, lightweight in fabric and practical. We went with a sublimation shirt. This allowed the colours of the design to run around the waist and chest and make placing the sponsored logos easy to include.

 

The deadline was met and the Station Commander, his team, and supporters, were looking good, and ready for the big 2 day event.