Situation:

 

As a rapidly growing coach and bus transportation service catering to an expanding business market, Road Runner Tours needed to increase their professional profile and sales strategy. There was a lack of marketing material and sales presentation, and what they currently had was out-dated. They also wanted to gain a stronger market share.

 

Challenge:

 

Getting everyone on-board at Road Runner Tours to shift focus from a ‘service only provider’ bringing attention to their full capabilities and in a brand and image that is trusted.

 

To emphasise the importance of updating Road Runner Tours print advertising, uniforms and communications with the advantages, in a highly competitive market.

 

Solution:

 

Design and produce a suite of company marketing collateral for sales and revamp the current internal correspondence to take a more professional approach.  This included updating their current uniforms and lift their level of presentation to suite a changing consumer expectation with:

 

• Corporate folders

• Company overview brochures

• School specific product brochures

• Promotional product packs

• Email signatures

• Increased social media profiles

• New corporate and driver uniforms